Client Designer Management (VCDP 1141)
Client relationships, expectations, and management are a foundation of any project. A graphic designer is not a graphic designer without a client; therefore, this course is an essential stepping stone to a career in the industry. In this course, students will learn how to communicate by researching, identifying and producing both standard and interactive creative briefs towards the development of a visual branding and messaging. They will develop strategies and learn to execute a professional presentation that includes competitive research analysis, timelines and schedules for projects. Students will work in teams in situations that mimic real industry experiences in order to develop their understanding of real graphic design project obligations. They will learn to how to present design projects, explain the steps of the conceptual process, and effectively sell their designs and concepts to clients. Basic copywriting skills, voice, and written message will be explored. Finally, students will identify key aspects of, and successfully navigate through, client-designer contractual relationships, both in an entrepreneurial setting and a studio one.
To register for this course, check the information for your program: