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Advertising and Art Direction (VCDP 2320)

In advertising design, there is a definitive difference between a creative concept and an idea. In this course, students will explore these differences then create advertising campaigns using type and image. They will create images that effectively communicate visual messages, and address the needs and preferences of clients and their target audiences. They will learn how to conceptualize the theme and story for a single page narrative, apply the idea through multiple advertisements, and then cater and customize visuals for different medias.


CRN Fee Campus - Room Day(s) Time Date Instructor
44544 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
MTFM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0830 - 1214
27-Feb-2017
to 24-Mar-2017
Espinoza, Lorena
44601 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
MTFM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0830 - 1214
27-Feb-2017
to 24-Mar-2017
Espinoza, Lorena

To register for this course, check the information for your program: