Advertising and Art Direction (VCDP 2320)

In advertising design, there is a definitive difference between a creative concept and an idea. In this course, students will explore these differences then create advertising campaigns using type and image. They will create images that effectively communicate visual messages, and address the needs and preferences of clients and their target audiences. They will learn how to conceptualize the theme and story for a single page narrative, apply the idea through multiple advertisements, and then cater and customize visuals for different medias.

* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
TBATo Be Assigned TBATo Be Assigned
TBATo Be Assigned

Espinoza, Lorena

To register for this course, check the information for your program: